"La Pupa Coi Baffi"

La Pupa coi Baffi is a hotel located in a charming historic building in the center of Conversano, in the province of Bari. The legend of the same name, which dates back to the Middle Ages, is very popular in Puglia and has given rise to an equally popular ceramic statuette, with many versions available throughout the region. Already inspired by popular iconography, the logo required a delicate process of controlling the design, balancing abstraction and figuration.