Immobiliare Peschiera

Restyling logo / Payoff

Immobiliare Peschiera is an agency specializing in high-end properties, but its positioning, thanks in part to its history and extensive knowledge of the area, wasn't conveyed by the old logo. Furthermore, thanks to the blue waves of the graphics and the near-homophonous anagram between "peschiera" and "pescheria," the logo evoked a decidedly fishy feel. The lack of a tagline was also noticeable.


Old logoVecchio logo
Restyling logo negativeApplicazione logo in negativo
Restyling logo in positiveApllicazione logo in positivo

Concept logo

The design work It began by identifying a local landmark that could express values that had previously been overlooked. The entrance gate to Peschiera proved to be ideal: a well-known and well-loved monument, with an architectural structure that evokes, in its tympanum, the idea of home. The decision to retain the wavy design fulfills several objectives. On the one hand, it retains a subtle reference to the old logo while re-emphasizing Immobiliare Peschiera's territorial connection to Lake Garda. With the development of the payoff the branding was finally found to be complete.
realizzazione loghi
Porta Verona - Peschiera

Variants

Applications


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Agenzia pubblicitaria verona
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Via Ponte Florio 70.d
37141 Verona - Italy
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Tel. 045.8868129
Abc...Studi Srl - P.IVA e C.F. 02900270238 Reg.Imp VR 733/1999 R.E.A. Verona 293187

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