Immobiliare Peschiera
Restyling logo / Payoff
Immobiliare Peschiera is an agency specializing in high-end properties, but its positioning, thanks in part to its history and extensive knowledge of the area, wasn't conveyed by the old logo.
Furthermore, thanks to the blue waves of the graphics and the near-homophonous anagram between "peschiera" and "pescheria," the logo evoked a decidedly fishy feel. The lack of a tagline was also noticeable.