Volevatch exhibits at Ro Collectible , Milan

Where to exhibit at the Salone del Mobile, a trade fair, or Fuorisalone? For Volevatch, maison Parisian manufacturer of high-quality artisanal taps, there was a consensus that the trade show was inappropriate for the brand's positioning strategy, but the usual Fuorisalone locations also seemed equally inadequate. For Volevatch Paris, we identified and proposed Rossana Orlandi's evocative Milanese space. This relationship-building effort required as much effort as managing and supervising the exhibition.