The new religion of Petracer's: from luxury ceramics to luxury furnishings.
A church that has been deconsecrated and reconsecrated to the new religion of Petracer's. In fact, the booth is proposed as a "sanctification" of the brand and at the same time as the advent of the new path taken by the company in the furniture industry.
The project is not only innovative in its conception, but also stands out for its realisation.
Executed by Rinaldo Rinaldi employing techniques used to make theatrical scenery, the architecture and its elements appear real, solid, with weight and specific materiality, their actual substance only being revealed when touched.
Petracer's furniture is ideally set in niches, tabernacles and altars.
Immersed in a space that can be defined as concretely symbolic, the visitors find themselves engaged by the material and visionary story of the brand, becoming the protagonists and witnesses of the event.