La Quadrifoglio Marmi e Graniti SRL booth - Marmomac Verona
Exhibition booth
Concept, design, installation supervision, communications.
Concept:
Marble isn't just a geological product, it's the result of human and technological work. The challenge begins with the idea of being able to communicate these dimensions in a consistent, synergistic manner. The result is an interactive and extremely engaging experience.
The central location and the booth type – with three open sides – offer different perspectives. The idea is to stimulate the visitor to search for different points of view while maintaining a privileged centrality.
The official entrance to the booth is indicated by two monumental half columns. They conceal audio speakers within: the sensation produced by the noise of excavation is realistic and very strong, to hear it at the trade fair is almost disconcerting.
On the opposite side, at the back, there is a large screen inserted into a wall of mirrors and tilted towards the observer. Space and views multiply, the elegance of the marble floor appears as the final result of what you see in the video: technology, work, dust and effort.
Music, light, architecture and art are four topics that dialogue with the marble, the privileged leitmotif of the space. Visitors are welcomed and entertained with the story of the company, told by the voices of the protagonists.
Video produced by Abc Studi for the event
Web Marketing - before and after the trade show
