Exhibition stand
La Quadrifoglio Marmi e Graniti

Communication and set-up - Marmomac

More real than real. If the quarry site is the client's most important asset, how can we make it as realistic and intriguing as possible? The idea for this stand was to transform the quarry into a veritable stage set. The effect far exceeded expectations, so much so that visitors responded by wanting to see the installation firsthand: "but really, is it marble?". A result achieved with the collaboration of Rinaldo Rinaldi, An artist and set designer who successfully captured the materiality of stone through painting and the illusion of perspective. The contradiction between what we know — the weight of the stone — and what we see — the composition of enormous, unstable boulders — is the key to understanding this work. memorable stand.