Gentry Home at Salone del Mobile. Concept and exhibition project, exhibition management, communications.
100 sqm, 60 products, one large space:
The Gentry Home bathroom.
The walls are a uniform background for the multiformity of the products on display. Classic style with relief stuccoes and magnolia white panelling.
Design of decors suited for the installation.
Mailings and paper invitations.
Professional actors are the link between the product and the visitor. They attract attention and embody the idea of a style that is indifferent to the passing of time: they stop for a few minutes in a position that dialogues with the product.
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